EhsanLab is a premier software testing company dedicated to delivering excellence and perfection in software testing services. We offer a comprehensive range of Testing Services.
We provide tailored solutions for product-based startups and businesses requiring top-notch testing expertise. Our team of highly skilled professionals leverages cutting-edge technology, automation, and industry best practices to ensure the highest quality and security for your software products.
Quality isn’t just a buzzword at EhsanLab – it’s our core belief. We thrive on helping clients achieve impeccable software that not only meets but often transcends their expectations. By catering to the specific needs of each project, we ensure unwavering commitment, enduring client relationships, and the continuous enhancement of your software products.
We are looking for a Digital Marketing Manager (Media Buyer) to join our dynamic and growing digital marketing team. Manage, execute, and refine all aspects of our digital marketing strategies. From SEO/SEM, and database management to social media prowess, the role is diverse and central to amplifying our brand presence.
Responsibilities
- Develop and execute winning SEO strategies
- Oversee and enhance our social media footprint (LinkedIn, Facebook, etc.)
- Dive deep into data analytics to refine our website performance
- Develop and implement digital media buying plans and budgets for our software testing products and services, aligned with our goals and objectives
- Track and report on the key performance indicators (KPIs) and return on investment (ROI) of our digital media campaigns, using dashboards and reports
- Conduct market research and competitor analysis to identify new opportunities and trends in the industry
- Communicate effectively with our customers and stakeholders, providing them with regular updates and feedback on our digital media campaigns
Requirements
- A bachelor’s degree in marketing, advertising, or a related field, or equivalent work experience.
- At least 5 years of experience in digital marketing and advertising, preferably in the software testing industry or a related field.
- In-depth knowledge of digital media platforms, tools, and trends, such as Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, etc.
- Proven expertise in B2B, B2C, lead generation, Google Adwords, email campaigns, SEO, and SEM.
- Proficiency in using demand-side platforms (DSPs), ad exchanges, and supply-side platforms (SSPs) to execute real-time bidding (RTB) campaigns
- Strong analytical and data-driven skills, with the ability to use various metrics and tools to measure and report on campaign performance and effectiveness
- Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with publishers, vendors, and customers
- Creativity and innovation in developing and testing new media buying strategies and tactics
- Ability to work independently and collaboratively with cross-functional teams
- A portfolio of relevant media buying campaigns and results
- Strong writing skills
Preferred Qualifications
- Certifications in Google Analytics, Google Ads, or relevant areas
- Hands-on experience with CRM software and digital marketing tools
- Established proficiency in data interpretation and reporting
- Proactive project management skills
- Working knowledge of HTML, CSS, and web development utilities
We Offer
- Competitive salary pegged to the $USD Exchange
- Comprehensive medical and social insurance
- Office facilities for those who prefer a traditional work environment
- A golden opportunity to collaborate with a team of gifted engineers on groundbreaking projects
- Overtime of rate 1.5X (if needed) as we mainly do time-tracking
Job Category: Business Development
Job Type: Full Time -Part Time
Job Location: Remote
