Location: Remote
Title : Digital Marketing Specialist
About EhsanLab:
EhsanLab is a premier software testing company dedicated to delivering excellence and perfection in software testing services. We offer a comprehensive range of Testing Services.
We specialize in providing tailored solutions for product-based startups and businesses that require top-notch testing expertise. Our team of highly skilled professionals leverages cutting-edge technology, automation, and industry best practices to ensure the highest quality and security for your software products.
Quality isn’t just a buzzword at EhsanLab – it’s our core belief. We thrive on helping clients achieve impeccable software that not only meets but often transcends their expectations. By catering to the specific needs of each project, we ensure unwavering commitment, enduring client relationships, and the continuous enhancement of your software products.
Join EhsanLab as our new Digital Marketing Specialist! This role stands at the nexus of our online marketing campaigns, tasked with managing, executing, and refining our digital strategy. From SEO/SEM, database management to social media prowess, the role is diverse and central to amplifying our brand presence.
Responsibilities
- Develop and execute winning SEO strategies
- Oversee and enhance our social media footprint (Twitter, Facebook, etc.)
- Spearhead keyword research and web stats analysis
- Craft and curate website content to maximize traffic
- Orchestrate online campaigns to bolster brand visibility
- Collaborate with developers to ensure SEO-friendly code
- Dive deep into data analytics to refine our website performance
- Measure the ROI and efficacy of online marketing thrusts
- Create and manage compelling website content
- Monitor and interpret website analytics and PPC initiatives
- Predict marketing trajectory and campaign ROI
Requirements
- Bachelor’s degree in Marketing or analogous discipline
- Prior experience in a Digital Marketing Specialist role or similar
- Profound grasp of digital marketing nuances and best practices
- Proven expertise in B2B, B2C, Google Adwords, email campaigns, and SEO/SEM
- Familiarity with web analytics tools (e.g., Google Analytics, NetInsight)
- A flair for creative content writing
- Analytical prowess and a critical-thinking mindset
- Stellar communication and interpersonal acumen
Preferred Qualifications
- Certifications in Google Analytics, Google Ads, or relevant areas
- Hands-on experience with CRM software and digital marketing tools
- Established proficiency in data interpretation and reporting
- Proactive project management skills
- Working knowledge of HTML, CSS, and web development utilities
We Offer
- Competitive salary pegged to the $USD Exchange
- Comprehensive medical and social insurance
- Office facilities for those who prefer a traditional work environment
- A golden opportunity to collaborate with a team of gifted engineers on groundbreaking projects
- Overtime of rate 1.5X (if needed) as we mainly do time-tracking
